WEBVTT 1 00:00:01.533 --> 00:00:03.699 A combination of creativity, 2 00:00:03.700 --> 00:00:05.766 writing skills and detail orientation 3 00:00:05.766 --> 00:00:07.499 help editors sharpen 4 00:00:07.500 --> 00:00:08.933 the quality of writing 5 00:00:08.933 --> 00:00:10.833 for all different types of media. 6 00:00:10.833 --> 00:00:12.799 Editors plan and revise content 7 00:00:12.800 --> 00:00:15.000 for publication in books, newspapers, 8 00:00:15.000 --> 00:00:16.833 magazines, or websites. 9 00:00:16.833 --> 00:00:18.499 They review story ideas 10 00:00:18.500 --> 00:00:19.833 and decide what material 11 00:00:19.833 --> 00:00:21.566 will appeal most to readers, 12 00:00:21.566 --> 00:00:23.366 and comment on how to improve it. 13 00:00:23.366 --> 00:00:25.066 In smaller organizations, a single editor 14 00:00:25.066 --> 00:00:27.399 may perform all of the editorial duties 15 00:00:27.400 --> 00:00:29.866 or share them with only a few other people. 16 00:00:29.866 --> 00:00:31.832 There are several types of editors: 17 00:00:31.833 --> 00:00:33.733 Copy editors proofread text for errors 18 00:00:33.733 --> 00:00:35.899 and check for readability, style, 19 00:00:35.900 --> 00:00:39.033 and ensure it meets the publication’s policies. 20 00:00:39.033 --> 00:00:41.699 They may confirm sources or verify facts, 21 00:00:41.700 --> 00:00:43.400 and arrange page layouts. 22 00:00:43.400 --> 00:00:44.766 Publication assistants 23 00:00:44.766 --> 00:00:46.166 at book-publishing houses 24 00:00:46.166 --> 00:00:49.299 evaluate manuscripts and proofread drafts. 25 00:00:49.300 --> 00:00:51.033 Those employed by small newspapers 26 00:00:51.033 --> 00:00:53.899 often answer phones, and proofread articles. 27 00:00:53.900 --> 00:00:56.000 Assistant editors are responsible 28 00:00:56.000 --> 00:00:57.366 for a particular subject 29 00:00:57.366 --> 00:00:59.432 such as local news or sports. 30 00:00:59.433 --> 00:01:02.066 Executive editors typically have the final say 31 00:01:02.066 --> 00:01:05.366 about what is published, and oversee hiring. 32 00:01:05.366 --> 00:01:07.999 Managing editors work for magazines, 33 00:01:08.000 --> 00:01:10.066 newspapers and television broadcasters, 34 00:01:10.066 --> 00:01:11.732 and oversee daily operations 35 00:01:11.733 --> 00:01:13.433 for the news department. 36 00:01:13.433 --> 00:01:16.466 Most editors work full-time schedules in offices, 37 00:01:16.466 --> 00:01:17.932 though working from home 38 00:01:17.933 --> 00:01:19.466 is increasingly common. 39 00:01:19.466 --> 00:01:20.999 Coordinating multiple projects 40 00:01:21.000 --> 00:01:22.600 under high-pressure deadlines 41 00:01:22.600 --> 00:01:23.733 can be challenging, 42 00:01:23.733 --> 00:01:24.833 and may require work weeks 43 00:01:24.833 --> 00:01:26.399 longer than 40 hours. 44 00:01:26.400 --> 00:01:27.900 Employers generally prefer 45 00:01:27.900 --> 00:01:29.600 a bachelor’s degree in communications, 46 00:01:29.600 --> 00:01:31.066 journalism, or English, 47 00:01:31.066 --> 00:01:33.332 along with media experience. 48 00:01:33.333 --> 00:01:34.666 For some positions, 49 00:01:34.666 --> 00:01:37.566 strong writing skills from reporting or writing, 50 00:01:37.566 --> 00:01:39.066 may be enough.