WEBVTT 1 00:00:01.266 --> 00:00:02.466 When a company hears 2 00:00:02.466 --> 00:00:04.432 its website is hard to read… 3 00:00:04.433 --> 00:00:05.766 or needs a brochure 4 00:00:05.766 --> 00:00:07.099 for a new product… 5 00:00:07.100 --> 00:00:08.300 they call on the skills 6 00:00:08.300 --> 00:00:09.966 of a desktop publisher 7 00:00:09.966 --> 00:00:11.532 to make their content appear 8 00:00:11.533 --> 00:00:14.399 easy to read, attractive, and engaging. 9 00:00:14.400 --> 00:00:16.900 Desktop publishers use design software 10 00:00:16.900 --> 00:00:19.200 to create page layouts for print 11 00:00:19.200 --> 00:00:21.300 or electronic publications, 12 00:00:21.300 --> 00:00:23.100 including newspapers, books, 13 00:00:23.100 --> 00:00:24.900 and reports or studies. 14 00:00:24.900 --> 00:00:26.500 They combine text and images 15 00:00:26.500 --> 00:00:28.500 to create a coherent design 16 00:00:28.500 --> 00:00:30.433 that conveys the intended message 17 00:00:30.433 --> 00:00:32.599 and grabs the reader’s attention. 18 00:00:32.600 --> 00:00:35.133 Desktop publishers may also edit text… 19 00:00:35.133 --> 00:00:37.866 correcting spelling, punctuation, and grammar. 20 00:00:37.866 --> 00:00:39.232 They tend to work on teams 21 00:00:39.233 --> 00:00:40.733 with other creative workers 22 00:00:40.733 --> 00:00:42.199 —such as writers, editors, 23 00:00:42.200 --> 00:00:43.766 and graphic designers— 24 00:00:43.766 --> 00:00:46.166 collaborating to prepare a cohesive design, 25 00:00:46.166 --> 00:00:48.466 often under strict deadlines. 26 00:00:48.466 --> 00:00:49.799 Desktop publishers work 27 00:00:49.800 --> 00:00:51.433 in a variety of industries, 28 00:00:51.433 --> 00:00:53.333 including many related to publishing 29 00:00:53.333 --> 00:00:54.566 and printing. 30 00:00:54.566 --> 00:00:55.832 Many work full time 31 00:00:55.833 --> 00:00:57.599 and may need to work additional hours 32 00:00:57.600 --> 00:00:59.833 when publication deadlines require it. 33 00:00:59.833 --> 00:01:01.199 For most positions, 34 00:01:01.200 --> 00:01:03.366 desktop publishers need an associate’s degree 35 00:01:03.366 --> 00:01:06.232 in graphic design or graphic communications, 36 00:01:06.233 --> 00:01:07.866 including courses on 37 00:01:07.866 --> 00:01:09.499 desktop publishing software 38 00:01:09.500 --> 00:01:11.766 that feature electronic page layouts 39 00:01:11.766 --> 00:01:14.432 and text and graphics formatting. 40 00:01:14.433 --> 00:01:16.299 A brief period of on-the-job training 41 00:01:16.300 --> 00:01:17.700 to learn the employer’s 42 00:01:17.700 --> 00:01:20.933 desktop publishing software is typical.