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Wage information comes from the Bureau of Labor Statistics, Occupational Employment Statistics Program. The OES is a semi-annual survey that provides wage and employment statistics for the nation, each state, and sub-state regions.

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      Wages for Market Research Analysts and Marketing Specialists in CALIFORNIA

      View National Data

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      Location Pay
      Period      		 2024
      10% 25% Median 75% 90%
      United States Hourly $20.23 $27.03 $37.00 $50.42 $69.52
      Yearly $42,070 $56,220 $76,950 $104,870 $144,610
      California Hourly $23.07 $30.59 $44.60 $64.75 $85.65
      Yearly $47,980 $63,620 $92,770 $134,680 $178,140
      San Jose-Sunnyvale-Santa Clara, CA Metro Area Hourly $24.36 $39.79 $66.89 $97.11 $106.31
      Yearly $50,660 $82,760 $139,140 $201,980 $221,110
      San Francisco-Oakland-Fremont, CA Metro Area Hourly $28.34 $38.41 $60.02 $82.01 $100.03
      Yearly $58,940 $79,900 $124,840 $170,580 $208,070
      Los Angeles-Long Beach-Anaheim, CA Metro Area Hourly $22.69 $29.73 $38.28 $56.20 $74.19
      Yearly $47,190 $61,840 $79,620 $116,890 $154,320
      San Diego-Chula Vista-Carlsbad, CA Metro Area Hourly $22.03 $29.20 $38.20 $53.92 $74.24
      Yearly $45,810 $60,740 $79,460 $112,150 $154,430
      Sacramento-Roseville-Folsom, CA Metro Area Hourly $22.01 $28.98 $38.19 $51.20 $69.03
      Yearly $45,790 $60,280 $79,440 $106,490 $143,580
      Santa Maria-Santa Barbara, CA Metro Area Hourly $22.13 $28.02 $37.57 $50.56 $69.08
      Yearly $46,030 $58,270 $78,140 $105,160 $143,690
      Oxnard-Thousand Oaks-Ventura, CA Metro Area Hourly $21.73 $28.08 $37.40 $55.85 $67.13
      Yearly $45,190 $58,410 $77,790 $116,160 $139,630
      Santa Rosa-Petaluma, CA Metro Area Hourly $22.71 $29.83 $37.29 $49.84 $68.78
      Yearly $47,230 $62,040 $77,570 $103,660 $143,070
      Santa Cruz-Watsonville, CA Metro Area Hourly $20.77 $27.58 $36.75 $47.44 $64.71
      Yearly $43,200 $57,360 $76,440 $98,680 $134,600
      Napa, CA Metro Area Hourly $22.21 $27.23 $36.73 $48.87 $62.68
      Yearly $46,210 $56,640 $76,400 $101,640 $130,380
      Stockton-Lodi, CA Metro Area Hourly $21.23 $28.01 $35.65 $46.18 $60.40
      Yearly $44,160 $58,260 $74,160 $96,050 $125,630
      Vallejo, CA Metro Area Hourly $20.83 $26.16 $35.64 $46.54 $61.50
      Yearly $43,320 $54,410 $74,120 $96,810 $127,930
      Riverside-San Bernardino-Ontario, CA Metro Area Hourly $20.75 $25.14 $34.47 $49.91 $73.89
      Yearly $43,150 $52,300 $71,690 $103,820 $153,690
      Salinas, CA Metro Area Hourly $20.87 $25.57 $32.94 $42.39 $60.14
      Yearly $43,400 $53,180 $68,520 $88,160 $125,080
      El Centro, CA Metro Area Hourly $19.97 $24.70 $32.71 $44.97 $55.31
      Yearly $41,540 $51,370 $68,030 $93,530 $115,040
      Visalia, CA Metro Area Hourly $19.79 $24.32 $32.50 $43.71 $58.50
      Yearly $41,160 $50,580 $67,600 $90,920 $121,690
      Modesto, CA Metro Area Hourly $21.40 $25.86 $32.31 $46.07 $62.98
      Yearly $44,500 $53,800 $67,210 $95,820 $131,000
      Bakersfield-Delano, CA Metro Area Hourly $18.62 $23.63 $32.09 $44.62 $61.72
      Yearly $38,720 $49,150 $66,750 $92,820 $128,380
      Redding, CA Metro Area Hourly $18.47 $23.90 $31.61 $42.88 $54.27
      Yearly $38,420 $49,720 $65,740 $89,190 $112,880
      San Luis Obispo-Paso Robles, CA Metro Area Hourly $20.05 $25.52 $31.52 $45.01 $62.03
      Yearly $41,710 $53,090 $65,570 $93,620 $129,020
      Fresno, CA Metro Area Hourly $19.36 $24.10 $31.17 $42.53 $57.83
      Yearly $40,270 $50,130 $64,830 $88,460 $120,280
      Chico, CA Metro Area Hourly $20.86 $23.88 $31.15 $39.02 $50.34
      Yearly $43,390 $49,670 $64,790 $81,160 $104,700
      North Valley-Northern Mountains Region of California Balance of State Hourly $21.00 $24.45 $30.62 $39.46 $56.85
      Yearly $43,680 $50,850 $63,690 $82,070 $118,250
      Yuba City, CA Metro Area Hourly $19.38 $23.57 $30.37 $40.21 $55.85
      Yearly $40,320 $49,030 $63,160 $83,630 $116,170
      Hanford-Corcoran, CA Metro Area Hourly $20.00 $24.44 $30.01 $45.25 $71.57
      Yearly $41,600 $50,840 $62,420 $94,120 $148,860
      North Coast Region of California Balance of State Hourly $19.40 $23.60 $28.78 $38.50 $54.70
      Yearly $40,350 $49,080 $59,850 $80,070 $113,780
      Merced, CA Metro Area Hourly $19.47 $23.21 $28.44 $39.82 $50.41
      Yearly $40,490 $48,270 $59,160 $82,830 $104,850
      Eastern Sierra-Mother Lode Region of California Balance of State Hourly $18.47 $23.74 $28.00 $38.15 $56.48
      Yearly $38,420 $49,390 $58,240 $79,340 $117,490