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Wage information comes from the Bureau of Labor Statistics, Occupational Employment Statistics Program. The OES is a semi-annual survey that provides wage and employment statistics for the nation, each state, and sub-state regions.

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      Wages for Market Research Analysts and Marketing Specialists in UNITED STATES


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      Location Pay
      Period      		 2024
      10% 25% Median 75% 90%
      United States Hourly $20.23 $27.03 $37.00 $50.42 $69.52
      Yearly $42,070 $56,220 $76,950 $104,870 $144,610
      Delaware Hourly $24.95 $32.41 $47.43 $63.64 $73.81
      Yearly $51,900 $67,420 $98,650 $132,370 $153,530
      Washington Hourly $25.47 $33.41 $45.34 $63.38 $82.58
      Yearly $52,980 $69,490 $94,300 $131,820 $171,760
      Massachusetts Hourly $25.04 $33.65 $44.92 $62.42 $77.59
      Yearly $52,070 $69,990 $93,430 $129,830 $161,390
      California Hourly $23.07 $30.59 $44.60 $64.75 $85.65
      Yearly $47,980 $63,620 $92,770 $134,680 $178,140
      New York Hourly $25.56 $31.76 $44.16 $61.11 $78.09
      Yearly $53,170 $66,060 $91,840 $127,110 $162,430
      New Jersey Hourly $22.91 $31.25 $40.96 $55.07 $71.16
      Yearly $47,650 $65,000 $85,190 $114,540 $148,010
      District of Columbia Hourly $28.33 $32.70 $40.07 $58.04 $80.65
      Yearly $58,920 $68,010 $83,340 $120,710 $167,750
      Oregon Hourly $23.11 $29.95 $39.71 $53.09 $73.31
      Yearly $48,070 $62,300 $82,600 $110,420 $152,480
      Minnesota Hourly $23.33 $29.26 $39.16 $54.91 $66.87
      Yearly $48,520 $60,860 $81,460 $114,210 $139,090
      Virginia Hourly $21.18 $27.94 $38.39 $54.52 $76.22
      Yearly $44,050 $58,120 $79,840 $113,390 $158,540
      Rhode Island Hourly $18.00 $28.16 $37.32 $48.53 $60.54
      Yearly $37,440 $58,560 $77,630 $100,950 $125,910
      Florida Hourly $20.37 $26.96 $37.25 $48.27 $63.85
      Yearly $42,370 $56,070 $77,490 $100,390 $132,800
      North Carolina Hourly $20.19 $26.92 $37.19 $50.15 $67.30
      Yearly $42,000 $55,980 $77,360 $104,300 $139,980
      Georgia Hourly $17.95 $24.30 $36.29 $51.25 $67.22
      Yearly $37,330 $50,550 $75,490 $106,600 $139,820
      Connecticut Hourly $21.06 $26.54 $36.21 $47.05 $60.97
      Yearly $43,800 $55,190 $75,320 $97,850 $126,810
      Vermont Hourly $23.97 $28.67 $35.74 $39.94 $52.56
      Yearly $49,860 $59,640 $74,340 $83,060 $109,320
      Maryland Hourly $18.67 $26.31 $35.37 $47.07 $63.30
      Yearly $38,840 $54,730 $73,560 $97,910 $131,660
      Illinois Hourly $20.04 $26.46 $35.02 $47.55 $64.45
      Yearly $41,690 $55,030 $72,840 $98,900 $134,050
      Maine Hourly $20.27 $25.93 $34.95 $43.43 $52.48
      Yearly $42,170 $53,940 $72,690 $90,340 $109,150
      Michigan Hourly $19.00 $23.95 $32.75 $45.77 $60.11
      Yearly $39,530 $49,810 $68,120 $95,190 $125,030
      Ohio Hourly $18.73 $24.07 $32.62 $45.99 $61.25
      Yearly $38,950 $50,060 $67,850 $95,660 $127,390
      New Hampshire Hourly $19.97 $22.19 $32.50 $44.92 $60.93
      Yearly $41,530 $46,150 $67,590 $93,430 $126,720
      Iowa Hourly $18.79 $24.31 $32.36 $45.38 $60.00
      Yearly $39,090 $50,560 $67,300 $94,390 $124,790
      Montana Hourly $18.44 $24.63 $32.14 $40.92 $58.51
      Yearly $38,350 $51,230 $66,840 $85,110 $121,690
      Arizona Hourly $17.99 $23.04 $32.09 $43.37 $61.88
      Yearly $37,430 $47,930 $66,750 $90,210 $128,720
      South Carolina Hourly $16.58 $23.36 $31.78 $47.37 $69.52
      Yearly $34,490 $48,600 $66,110 $98,530 $144,610
      Hawaii Hourly $14.42 $22.77 $31.67 $39.17 $56.58
      Yearly $29,990 $47,350 $65,870 $81,470 $117,690
      Pennsylvania Hourly $18.06 $24.00 $31.34 $43.26 $59.95
      Yearly $37,550 $49,920 $65,190 $89,990 $124,690
      Wisconsin Hourly $19.88 $25.05 $31.25 $40.30 $52.50
      Yearly $41,360 $52,110 $65,000 $83,820 $109,200
      Texas Hourly $17.53 $23.86 $31.20 $44.64 $62.33
      Yearly $36,460 $49,620 $64,900 $92,850 $129,650
      Utah Hourly $17.77 $22.47 $31.20 $41.26 $59.56
      Yearly $36,970 $46,740 $64,900 $85,830 $123,880
      Arkansas Hourly $14.62 $22.68 $31.17 $47.06 $63.70
      Yearly $30,410 $47,180 $64,830 $97,880 $132,500
      Tennessee Hourly $19.16 $24.40 $31.11 $41.43 $59.86
      Yearly $39,860 $50,750 $64,720 $86,180 $124,500
      Missouri Hourly $18.58 $23.42 $30.90 $43.15 $60.25
      Yearly $38,650 $48,710 $64,280 $89,760 $125,310
      Indiana Hourly $19.14 $23.76 $30.47 $40.81 $53.45
      Yearly $39,820 $49,420 $63,380 $84,880 $111,170
      Alaska Hourly $21.46 $25.41 $30.27 $38.46 $45.59
      Yearly $44,640 $52,850 $62,960 $79,990 $94,840
      Nevada Hourly $17.57 $22.60 $30.09 $45.00 $58.07
      Yearly $36,550 $47,010 $62,590 $93,600 $120,780
      Kansas Hourly $16.88 $22.95 $29.92 $42.43 $59.24
      Yearly $35,110 $47,740 $62,230 $88,250 $123,220
      North Dakota Hourly $19.16 $23.81 $29.92 $38.63 $49.09
      Yearly $39,840 $49,520 $62,230 $80,340 $102,110
      South Dakota Hourly $21.76 $23.45 $29.67 $38.81 $49.15
      Yearly $45,260 $48,780 $61,720 $80,710 $102,230
      New Mexico Hourly $18.59 $22.65 $28.94 $36.43 $44.11
      Yearly $38,660 $47,110 $60,200 $75,780 $91,760
      Kentucky Hourly $17.59 $22.60 $28.57 $38.07 $48.95
      Yearly $36,580 $47,000 $59,420 $79,180 $101,820
      Oklahoma Hourly $12.46 $19.94 $28.52 $42.43 $66.71
      Yearly $25,920 $41,480 $59,330 $88,250 $138,750
      Idaho Hourly $15.00 $20.00 $28.37 $37.84 $55.85
      Yearly $31,200 $41,600 $59,010 $78,700 $116,170
      Mississippi Hourly $11.45 $19.02 $27.65 $31.61 $40.70
      Yearly $23,820 $39,550 $57,520 $65,740 $84,660
      Louisiana Hourly $15.56 $21.40 $27.55 $36.58 $54.44
      Yearly $32,350 $44,500 $57,300 $76,080 $113,240
      Wyoming Hourly $11.82 $19.97 $27.43 $34.12 $50.20
      Yearly $24,580 $41,530 $57,040 $70,970 $104,410
      Nebraska Hourly $19.50 $23.10 $26.74 $36.86 $47.17
      Yearly $40,550 $48,040 $55,630 $76,660 $98,110
      Alabama Hourly $16.24 $21.47 $26.63 $37.99 $54.86
      Yearly $33,790 $44,660 $55,390 $79,030 $114,110
      West Virginia Hourly $15.21 $17.86 $24.18 $33.65 $50.48
      Yearly $31,640 $37,140 $50,290 $69,990 $105,000
      Virgin Islands Hourly $14.42 $17.73 $24.10 $28.84 $29.08
      Yearly $29,990 $36,880 $50,130 $59,990 $60,490
      Guam Hourly $15.94 $17.89 $21.13 $25.47 $29.68
      Yearly $33,150 $37,210 $43,940 $52,980 $61,730
      Puerto Rico Hourly $11.16 $13.58 $18.46 $25.57 $32.38
      Yearly $23,210 $28,240 $38,410 $53,190 $67,360
      American Samoa Hourly not available not available not available not available not available
      Yearly not available not available not available not available not available
      Colorado Hourly not available not available not available not available not available
      Yearly not available not available not available not available not available
      Northern Mariana Islands Hourly not available not available not available not available not available
      Yearly not available not available not available not available not available