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Career cluster / Industry videos

Marketing Occupations
Marketing Occupations

Careers in Marketing relate to planning, managing and performing marketing activities to reach organizational objectives.


Jobs in most marketing careers are expected to increase over the next ten years, at all levels of education. 
 
A few, such as door-to-door sales workers and telemarketers, project fewer openings as automated Internet-based strategies replace workers, although employee turnover and retirements will still create some job openings.
 
Occupations that require a high school diploma include drivers/sales workers, merchandise displayers, advertising sales agents, cashiers, counter and rental clerks, models, product promoters, telemarketers, and retail salespersons and supervisors.
 
With some college, an associate’s degree, or post-secondary certificate, candidates may qualify for positions as supervisors of non-retail sales workers, real estate sales agents, and solar sales agents.
 
A four-year degree or graduate degree is required for careers such as sales managers, marketing managers, advertising managers, fundraising managers, market research analysts, energy brokers, real estate brokers, property managers, and sales engineers.
 
Is a career in the marketing field right for you? Keep these points in mind:
  • Work schedules in this cluster typically follow a standard 40-hour work week, although some fields include evening or night shifts to accommodate customers’ schedules.
  • An outgoing personality, persuasiveness, and public speaking ability are helpful qualities in many marketing and sales careers.
  • A commitment to customer service is essential for most jobs.
  • Some sales positions operate on commission, or earnings based on sales, so earnings may vary considerably.