Career Videos

Video Transcript

Store windows have always provided a means to entice passers-by to enter a store and go shopping. Merchandise displayers and window trimmers arrange displays of retail goods for maximum effect, to encourage customers to want to see more of what’s displayed in store windows, on retail floors, and on exhibit at conferences and trade shows. Window trimmers arrange furniture, backdrops and props, as well as signage to label price, sales, or other information. They work with store managers and buyers to determine display priorities, with sales staff to coordinate efforts and promotions, and with housekeeping staff to determine appropriate placement. Merchandise displayers often sketch ideas by hand, or may use computer design tools. They may use their own designs, or work from a design manager’s plan. Some create their own props from fabric, cardboard, or plywood to complement their display, and must maintain and store props along with mannequins and exhibit materials. Creating a pleasing and interesting arrangement of products takes artistry and attention to detail, as well as strong visualization ability. Most window display positions require a high school diploma or equivalent, along with some technical school training or related work experience. A number of people who work in the field have some college or a bachelor’s degree.