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Occupation Profile
Advertising Sales Agents

What do they do?

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.
Typical interests of people in this field:
Conventional, Enterprising, Artistic

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What does this information tell me?

This description can give you a quick overview of what you might do if you worked in this job.

“Typical interests of people in this field” shows the main types of interests related to this occupation, based on categories from the Interest Assessment. You’ll see one, two, or three “interest types” that are strongest for the occupation.

You can read more about these interest types and learn more about your own interests by taking the Interest Assessment.

You can use this information to see if this career might be a good match for what you are interested in and like to do. 

What is the source of this information?

The occupation description and the related interests come from O*NET OnLine’s Occupation Information.

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Also known as

  • Advertising Account Representative
  • Advertising Consultant
  • Advertising Representative
  • Advertising Sales Representative (Ad Sales Representative)
  • Sales Representative
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What does this information tell me?

This is a list of other names for the occupation you selected. Sometimes different employers, industries, or parts of the country use different names for the same career.

You can use these names as substitutes for the career name when you’re looking for more information online or searching for job postings.

What is the source of this information?

These alternate titles come from O*NET OnLine’s Occupation Information.

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Career video

https://reentry.careeronestop.org/CDN/OccVids/OccupationVideos/41-3011.00.mp4
Transcript:People in sales careers often talk about the thrill of “closing a deal”— that point when customers commit to buying whatever they’re selling. Advertising sales agents sell advertising space to businesses and individuals to expand the public’s awareness of products and services. They sell ads for online and print editions of publications such as newspapers and magazines, radio, television, billboards, and more. Because their income and job security both depend on it, these sales agents invest a lot of their time building relationships with their customers. They research and analyze clients’ needs, and prepare creative, persuasive materials to encourage them to buy advertising. Many need to meet sales goals, so are continuously on the lookout for sources of new clients, making phone calls and office visits to interest them in advertising. Agents need to keep detailed contact and communication records, and be prepared to draft advertising contracts for clients. They also need to represent their employer reliably and answer any questions a client may have. Good communication skills are essential for the field. Most advertising sales agents work full time, but many work weekends and holidays, or irregular schedules. Most entry-level positions require a bachelor’s degree in a field such as marketing or communications, and a proven record of success in sales.
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What does this information tell me?

This career video gives more information about the career you selected.

You can view the complete video script by clicking “View Transcript” above.

This video is one of hundreds of downloadable career videos in CareerOneStop’s Video Library.

What is the source of this information?

These career videos were produced by CareerOneStop (newer videos) or by a national video consortium, which includes many state workforce agencies. Data and information the videos are from the Occupational Outlook Handbook and O*NET OnLine’s Occupation Information.

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How much does it pay?

Hourly wages for Advertising Sales Agents in United States


Wage Chart for Occupation
$21.03 $43.72


Wage Chart legend for lowest 25 percent
  One out of four earn less than $21.03
Wage Chart legend for middle 50 percent
  Half earn between $21.03 and $43.72
Wage Chart legend for highest 25 percent
  One out of four earn more than $43.72


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What does this information tell me?

This chart shows you a range of how much most workers in this occupation earn per hour, in the location that you selected.

The lower rate on the left shows what 25 percent of all workers in this field earn less than, and 75 percent earn more than. If you are just starting out, you can assume you might make closer to this amount than the higher amount, although this is not necessarily a “starting wage.” Often workers with more experience and training earn wages at the higher end.

You can learn more about wages for this and other occupations by clicking “See more wages” above.

What is the source of this information?

The wage information comes from the Bureau of Labor Statistics, Occupational Employment Statistics Program, a semi-annual survey that provides wage and employment statistics for the nation, each state, and sub-state regions.

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Will there be jobs?

Image. Employment outlook for this occupation
New job opportunities are less likely in the future.


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What does this information tell me?

Outlook information can tell you whether a career is expected to be in demand in the future—that is, whether there are likely to be job openings if you choose this career. Please note that this does not account for the impacts of the current pandemic. Many occupations are likely to have very different outlooks due to the rapidly changing economy. When new outlook information is developed, it will be reflected here.

Careers can have one of three outlooks:

  • A Bright outlook means new job opportunities are very likely in the future
  • An Average outlook means that a small number of new job opportunities are likely in the future (less than an 8 percent increase)
  • A Below average outlook means new job opportunities are less likely in the future

You can also view local job listings in this field by clicking "Find job openings" above. This can help you see if local businesses are hiring—another way of looking at demand.

What is the source of this information?

This information comes from O*NET Bright Outlook occupations and My Next Move career outlook designations (based on Bureau of Labor Statistics Employment Projections 2022-32). It is only available at a national level, so even if you selected a state, you’ll only see this information for the whole country.

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How much education do you need?

Typical education needed for entry: High school diploma or equivalent
Chart. Percent of workers in this field by education level attained

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What does this information tell me?

There are two pieces of information here:

  • The first sentence tells you the typical level of education that you would need to start in this career. You can use this to see if you have, or want to get, the education level usually needed for this career.
  • The chart shows you the range of education levels that people who currently work in this field have. You can use this to see if you fit in this range.

Note that these two may be different since the chart includes ALL people who work in this field and not just those getting started.

For example, sometimes career requirements change. People already in the field may not be required to have the higher level of education that new workers need.

You can search for programs that lead to the education needed for this career in your local area, by clicking “Find local training” above.

What is the source of this information?

These data come from the Bureau of Labor Statistics Employment Projections, Education and training assignments by detailed occupation, 2022; and Educational attainment for workers 25 years and older by detailed occupation, 2018-19.

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What you might do in a day
  • Develop content for sales presentations or other materials.
  • Deliver promotional presentations to current or prospective customers.
  • Identify potential customers.
  • Develop professional relationships or networks.
  • Estimate costs or terms of sales.
  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Maintain assigned account bases while developing new accounts.
  • Provide clients with estimates of the costs of advertising products or services.
  • Locate and contact potential clients to offer advertising services.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.
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What does this information tell me?

This is a list of typical tasks that people in this career might do on the job.  You can use this list to get an idea of whether this career might be a good fit for you.

Click on “More tasks” to see more detailed examples of activities for this career.

You can also use this list to help you prepare for a job interview. Or, if you’ve already held a job like this, you can copy these tasks to use on your resume.

What is the source of this information?

This information comes from O*NET OnLine's Occupation Information. The first five items on the list are O*NET’s Detailed Work Activities. The second five, shown after you click “More tasks,” are O*NET‘s Tasks.

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